VoteParty.ca and VotePromise.ca reach 700,000 Ontarians with “Help a non-voter vote” message during election campaign
Largest non-party voter turnout initiatives help increase voter turnout by 7.7% compared to 2011 election (from 51.3% to 58%)
FOR IMMEDIATE RELEASE:
Monday, June 25, 2018
OTTAWA – Today, the VoteParty.ca and VotePromise.ca voter turnout initiatives of the Democracy Education Network announced that they reached 700,000 Ontarians with their Make a #VoteDate and Make the #VotePromise efforts to encourage voters to help non-voters vote in the recent provincial election.
The initiatives were the largest non-political party voter turnout efforts in Ontario, and helped increase voter turnout by 7.7% compared to the 2011 election, up from 51.3% to 58%.
VoteParty.ca’s celebrity video urging voters to Make a #VoteDate with a non-voter was shown before movies in 67 Cineplex theatres across Ontario May 26-June 7 and viewed by 250,000 people. The video featured Rick Mercer, chart-topping band MAGIC!, Ashley Carlingbull (actress and Mrs. Universe), Michelle Morgan (from CBC’s “Heartland”) and Elena Juatco (from ABC’s “Open Heart”).
VoteParty.ca also reached hundreds of thousands more Ontarians with the video, and other Make a #VoteDate videos and posts, through media coverage on CBC (online and several radio shows), several other radio shows, and its Facebook page and Twitter account.
VotePromise.ca also reached tens of thousands of Ontarians through radio interviews, and with its Make the #VotePromise videos, including a video by TV and radio personality George Stroumboulopoulos on its Facebook page and Twitter account.
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